Backend Brain Podcast

The Low Down Elizabeth McCravy is committed to bringing entrepreneurs strategic and creative website templates that highlight their value, streamline the creative process, and enhance business growth. With a growing business and a growing family, Elizabeth needed systems that could support her ever-expanding business as well as allow her to step back from the daily […]

Today we are talking all about unleashing the power of storytelling in your business’s copy with Kris Jones. Kris is a StoryBrand guide and Founder of Red Door Designs. Her passion for exceptional writing drives her goal to help self-employed entrepreneurs write website and sales copy that converts so they can multiply their revenue and […]

The Low Down Catarina Mello is committed to bringing her massive audience the most insightful travel advice. All the while helping aspiring influencers achieve their dreams of doing what they love for a living. With an extensive background in digital marketing, her business has since taken off. And caught the attention of various publications like […]

Today we are talking all about building a strategic plan for your business with Staci Hauschild. Staci is a director of operations and ClickUp consultant. Her goal is to help female entrepreneurs grow their businesses by stepping into their CEO roles and making actionable plans for the future.   LISTEN TO THIS EPISODE NOW: Listen […]

Today we are talking about solidifying your business’s legal foundation and avoiding common legal landmines with Yasmine Salem Hamdan. Yasmine is the Founder & CEO of Coaches & Company. Her goal is to help entrepreneurs protect and secure their legal assets so that they can continue to scale their businesses on a firm legal foundation. […]

Today we are talking all about building an authentic brand for your business with Lauren deVane. Lauren is the branding agency founder/director and lead designer at The Bemused Studio. Her goal is to help entrepreneurs grow their business image by building authentic and bold brands through design strategy.   LISTEN TO THIS EPISODE NOW: Listen […]

Today we are talking about leveraging your LinkedIn with Lindsay Mitrosilis. Lindsay is a LinkedIn agency owner and lead strategist. Her goal is to help impact-driven business owners add LinkedIn to their marketing and lead generation toolbox so they can win more business by reaching new audiences and connecting with ideal clients.   LISTEN TO […]

How The Social Bungalow Enhanced Their White-Glove Student Experience With ClickUp The Low Down Shannon Matson is devoted to helping others structure and market their businesses for exceptional growth. With comprehensive experience in marketing and advertising, her goal is to educate business owners on entrepreneurship, content creation, and fostering community so that they can structure […]

Pivoting With Your Business With Hannah Fay Painter Today we are talking all about pivoting with your business with Hannah Fay Painter. Hannah is the founder of Wildcliff Weddings & Events. Their goal is to help couples make one of the most important days of their lives flow as seamlessly as possible and serve their […]

We all know that systems are important. They are vital for any business to be able to run smoothly! But there are also a few things you want to beware of when implementing systems in your business. Today we will chat about the top 3 mistakes you are making with your systems and our recommendations […]

Today we are talking all about the keys to having a high converting website with Elizabeth McCravy. Elizabeth McCravy is an experienced web design professional, podcast host, and business coach. Her vision is to help business owners highlight their value and show off their skills through a strategic, unique, and high-converting website.    LISTEN TO […]

Today we are talking all about financial literacy with Dondrea Owens. Dondrea Owens is a Certified Public Accountant (CPA) that is dedicated to helping small business owners understand their numbers so that they can grow their profit and their confidence when it comes to their business finances.   LISTEN TO THIS EPISODE NOW: Listen & […]

As an entrepreneur, it can be overwhelming to choose platforms for your business. With so many choices out there, it can be hard to know what is the right fit for you and your evolving business. So today, we are talking all about one of our favorites, ThriveCart, as our preferred shopping cart platform!    […]

Today we are talking all about investment and personal finance with Amy Than and Cindy La. Amy and Cindy are finance content creators and the founders of How Is She Rich.  Their goal is to help their audiences achieve financial freedom and literacy by educating them based on their personal experiences in the industry.    […]

Today we will be talking all about how to create a crisis management system in your business. This is something we created internally this year and it has been super helpful for us and has given us all peace of mind. As business owners, we don’t want to approach every day with worst-case scenarios in […]

ClickUp Case Study With Content Creation Specialist, Lyrik Fryer Check Out What Lyrik Fryer Had To Say About Working With SystemsUp! The Low Down Lyrik Fryer is invested in changing the way you create content and show up online. With several years of experience in the branding & marketing industries, she wanted to create high-quality […]

Today we are talking all about using a digital business to fuel physical dreams with Shannon Matson. Shannon Matson is an experienced marketing and advertising professional and the CEO of The Social Bungalow and Bungalow Coffee Co. She helps people take the next step to structure and market their businesses for exceptional growth. LISTEN TO […]

ClickUp Case Study With Small Business Advisors, Alisha & Maurice Pennington Check Out What Alisha and Maurice Had To Say About Working With SystemsUp! The Low Down Alisha & Maurice Pennington are a husband/wife duo and small business advisors providing entrepreneurs with the support and strategy needed to launch and scale service-based businesses. Their mission […]

Project management systems are non-negotiable to run and SCALE a business successfully. Today we are talking all about project management systems. This includes the basics of project management systems, benefits of having a project management system, and our tech recommendations.. We are also going to go over the 5 phases of project management and our […]

As an entrepreneur, choosing platforms for your business can be overwhelming. With so many choices out there, it can be hard to know what is best for you. So today, in our Squarespace Scheduling review, formally known as Acuity Scheduling, we are breaking down our preferred scheduling platform for your business! LISTEN TO THIS EPISODE […]

ClickUp Case Study With Back And Pelvic Rehab Specialist, Dr. Casey Murphy Check Out What Dr. Casey Murphy Had To Say About Working With SystemsUp!   The Low Down Dr. Casey Murphy, back and pelvic rehab specialist and founder of Empower PT & Pilates, believes there should be better access to GOOD healthcare that gets […]

Today we are talking all about how to systemize Slack. Slack is a communication tool that allows your team to communicate, store files, and track activity all in one place. It is our communication tool of choice because it streamlines communication and prevents messages from getting lost in a messy inbox. If you aren’t currently […]

So we all know that there are so many platforms to choose from in the online space. Today we are chatting about the 7 types of platforms you need in your business and our recommendations for each category! As always with our recommendations, we want to remind you that just because something works for us, […]

Today we are talking with Functional Nutrition Counselor, Lindsay Tobias. We are chatting about all things stress, hustle culture, and staying on top of your health! LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: Apple Podcasts | Spotify | Google | Amazon    Meet Lindsay Tobias Lindsay is a Certified Functional Nutrition Counselor,  Holistic […]

ClickUp Case Study With Private Stylist and Wardrobe Manager, Nicole Russo Check Out What Nicole Russo Had To Say About Working With SystemsUp! The Low Down Nicole Russo is the founder of Let’s Get You, a full-service in-person and digital personal styling and wardrobe management company. With plateaued business growth and messy client management, Nicole […]

As an entrepreneur, choosing a website platform can be a daunting task. With so many platforms and tools out there, we totally get how overwhelming it can get. So today, we are giving you the low down in our Showit review to talk about why it is our favorite website platform we recommend for your […]

Today we are going to be chatting all about how to systemize client communication. Let’s be real, client communication can be tricky to navigate in the online space. With so many different methods of communication, it can be hard to set boundaries and figure out what client communication should look like in your biz.  So […]

Today we are talking all about using video marketing in your business with Victoria Levitan. Victoria Levitan is a video marketing coach for small business owners who are ready to scale their business with video and turn their viewers into paying customers. LISTEN TO THIS EPISODE NOW:   Meet Victoria Levitan Victoria Levitan is a […]

ClickUp Case Study With Custom Engagement Ring & Fine Jewelry Designer, Susie Saltzman Check Out What Susie Saltzman Had To Say About Working With SystemsUp! The Low Down Susie Saltzman offers an alternative to the traditional fine jewelry purchase. Her modern approach to timeless design embodies the brand mission – Make beautiful keepsakes that celebrate […]

Today we are talking all about creating an intentional Instagram strategy with Tori Overmyer. Tori is a founder of Thrive Business Development where she helps online coaches and supports them in building their offers, creating a social media strategy, selling, and launching. LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: Apple […]

ClickUp Case Study With Passive Income Agency CEO, Nicholette von Reiche The Low Down Nicholette von Reiche is taking a stance against one-size-fits-all frameworks. She believes the secret to success with passive income is in trailing your own path — a path in alignment with your genius, brand, and life. With multiple growing businesses, Nicholette […]

We are walking you through our exact process on how to streamline your team onboarding process! Onboarding team members is crucial to setting the tone for their role in your biz. Having a streamlined, clear onboarding process increases the chances of your team member enjoying their role on your team! LISTEN TO THIS EPISODE NOW: […]

Today we are talking all about productivity and community for mom entrepreneurs with Tabitha Crocker. Tabitha is a Productivity Coach who is passionate about helping new mom entrepreneurs to leverage their time and energy using proven productivity techniques and scalable strategies.  LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: Apple Podcasts […]

Building a community is a hot topic of conversation in the business world. With so many options out there, it can be hard to figure out what is the best option for you. So today, we are going to talk about our favorite community platform, Mighty Networks so you can have all the details you need […]

Today we are talking all about streamlining your business with Kajabi with Elizabeth Averyanova. We will be diving into how to elevate your business with Kajabi and impactful design! LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: Apple Podcasts | Spotify | Google | Amazon   Meet Elizabeth Elizabeth Averyanova is a web designer, […]

ClickUp Case Study With Multi-Business Owner, Evy Andra Check Out What Evy Andra Had To Say About Working With The Elevate Effect! The Low Down Evy Andra is a multi-passionate, multi-business owner on a mission to serve others. As a multi-business owner with growing teams, Evy invested in us to help her build the foundation […]

So I’m recording this episode about 6 months postpartum. And today I’m going to share with you what I’ve learned and what life has been like running a biz and having a baby. Let me tell you, postpartum life was not what I expected it would be and I don’t think there’s anything that can […]

Simplifying Your Business With Ashley Kang Today we are talking all things strategy with Ashley Kang, who is the owner of AHK Business Management! We will be diving into simplifying your business and how to use your vision to move your business forward!   LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite […]

ClickUp Case Study With Home Staging Company CEO’s, Flavia Vigorito + Fernanda Bertrand Check Out What Upstaging Seattle Had To Say About Working With The Elevate Effect! The Low Down Upstaging Seattle helps high-volume real estate agents with tailored staging packages from entry level to multi-million dollar properties. As a growing business with a large […]

For today’s episode, I am giving you my top productivity tips! Now, a quick disclaimer — just because something works for me does not mean it will work for you!  It’s all about finding the tools and tips that help you stay productive. I hope that you’ll all be able to find at least one […]

Today we are talking all about branding and web design with Courtney Marie. We will be diving into optimizing your web design with Kajabi + Showit! Courtney is an incredible designer and an incredible all-around human so I am so excited for her to join us on the podcast today! LISTEN TO THIS EPISODE NOW: […]

Welcome to our ClickUp case study with agency CEO, Ariel Schiffer! The Low Down Dreampro is on a mission to vastly improve the quality of learning in the online industry. With 80% faith and 20% strategy, Ariel invested in her dream business by creating systems that would grow with her. Our goal in building out […]

In this episode, I’m going to walk you through creating a vision for your business to support sustainable growth. When I first started my business, I thought vision was fluff for the longest time. I didn’t think I needed to know what that looks like. However, as I grew, I started to struggle personally with […]

As an entrepreneur, choosing an email marketing tool can be an overwhelming task. With so many platforms and tools out there, we totally get it.  So today, in this ActiveCampaign review, we are here to give you the low down on our favorite email marketing platform that we recommend for your biz!   LISTEN TO […]

So what happens after we’ve created killer systems in our biz? We can’t allow them to sit stagnate. We need to make sure we are auditing our systems on a regular basis. Although there are sooo many ways you can audit your biz, we are going to walk you through 3 steps to audit your […]

Having a streamlined system for client onboarding is a necessity in your biz. Onboarding your clients sets the tone for your entire contract and plays a huge role in how the client feels about working with you. So today, we are going to give you 4 questions you can ask to evaluate your current client […]

While email is a necessary form of contact in your biz, it can also be one of the largest time-suckers we face on a daily basis. The constant checking and follow-up responses can cause you to get stuck managing your inbox all day rather than leading your team or focusing on those tasks or projects […]

Okay, so you’ve got your biz platforms all set up and you’re ready to rock’n’roll… but you’re still doing everything manually. That’s where automations come in! Automating your biz isn’t as scary and difficult as it sounds. With the right tools and a willingness to troubleshoot as you learn, setting up automations in your biz can […]

Today we are talking all about how to use ClickUp Templates in your biz to improve your processes and streamline your biz! Using ClickUp’s template feature allows you to create rinse and repeat processes for launches, client projects, and so much more.    LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: […]

Today we are talking all about how to create SOPs (Standard Operating Procedures)! When it comes to keeping your biz updated, there is often one piece that is overlooked, your SOP manual. In order to keep your biz running smoothly, you need to have a system to store and manage your SOPs so you can […]

We celebrated our 4 year anniversary yesterday!! So to celebrate our anniversary, I’m here to share with you guys my top takeaways after 4 years of running my online business.  It’s crazy to think about how much this business has grown in just 4 years. If you would have told me 4 years ago that […]

Today we are giving you the low down on 5 team management systems for your remote team! Managing a team isn’t always easy work, but with systems in place, your team will be more independent, productive, and able to anticipate business needs.  Whether you have a team of 2 or a team of 50, team […]

As an online biz owner, a communication tool is a MUST for your biz. Gone are the days where you are wasting hours searching through email threads only to end up not finding the message you were looking for. With more people working from home now more than ever, a solid communication tool is necessary […]

Today we are talking all about your end of year action planning and mapping! We are quickly approaching 2022! With that being said we are about to enter a period of New Year’s resolutions, goals, planning both professionally + personally! So, disclaimer! This process can be used for personal goals as well!  LISTEN TO THIS […]

Today we are talking all about how to build a business plan!  When I first started my biz, it was really hard for me to build a business plan because I had no idea what I wanted my biz to look like.  Honestly, having so many options was more overwhelming to me than only having […]

As an entrepreneur, choosing a project management tool can be a daunting task. With so many platforms and tools out there, we totally get how overwhelming it can get. After years of experimenting with different project management tools, ClickUp has remained on top for Team EE. So today, in this ClickUp Review, e are talking […]

Welcome to episode 3 of our 3-part series all about how to organize your biz tasks using our ROI method! We’ve been talking all about how to actually evaluate the tasks in your biz to move the needle forward. Today we are talking all about integrating your tasks.  LISTEN TO THIS EPISODE NOW: Listen & […]

This is episode 2 of a 3 part series all about how to organize the tasks in your business using our ROI method. Taking the time to organize all of the tasks in your business will help set you up for success to scale your biz without the overwhelm. Today we are talking all about […]

This is episode 1 of a 3 part series all about how to organize the tasks in your business using our ROI method. Taking the time to organize the recurring tasks in your business will help set you up for success to scale your biz without the overwhelm. Today we are talking all about breaking […]

Today we are talking all about systems and creating a freedom lifestyle from a sales and business coaching perspective with Amanda Kolbye!   LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: Apple Podcasts  | Spotify | Google | Amazon    Meet Amanda Amanda Kolbye is an international business coach, online educator, and full time […]

Today, we’re going to cover the four types of automation in your business. Let’s be real, as entrepreneurs, we really don’t have time to waste on manual tasks that are eating up the bulk of our days. That’s where automation come in. Automating your business can sound scary and overwhelming, but we are here to […]

Today we are talking all about running a design business and simplifying systems for creative businesses with Karima Neghmouche. Karima is an incredible designer and I am so excited for her to join us on the podcast today! LISTEN TO THIS EPISODE NOW: Listen & subscribe on your favorite platform: Apple Podcasts | Spotify | Google […]

With all of the options out there, it can be super overwhelming to decide which tools are best for you to use in your biz. So today, in this HoneyBook review, I’m giving you the low down on one of our favorite biz tools! HoneyBook is an incredible user-friendly CRM (customer relationship management) tool to […]

Today we are talking all about strategically building your team to support scaling with Tatiana O’Hara. When it comes to all things strategy and team, Tatiana is my go-to and I’m so excited for her to join us in this episode! LISTEN TO THIS EPISODE NOW Listen & subscribe on your favorite platform:  Apple Podcasts  […]

Hear me out, quarterly meetings are not a waste of time. Honestly, it took me a hot minute to implement them in my own business, but even when I was a solopreneur, they proved to be a total game-changer.  Quarterly planning meetings help get you out of that reactive mode and more into that proactive […]

Today we are talking all about course design and building systems around the development and maintenance of your online course with Ariel Schiffer, who’s the owner of Dreampro, and literally the course design queen. She is giving you the low down on how to systemize your course design for success. LISTEN TO THIS EPISODE NOW: […]

We’ve all been there, maybe not pregnant, but we’ve all wanted to take a vacation or a few days off in our biz. And I’m not talking about a vacation where you’re secretly checking your Slack pings in the bathroom at dinner or sending your team to do’s over breakfast. I’m talking about a fully […]

 In this episode, we’re going to be covering how to create and plan your daily schedule. Having a systemized process for planning your day to day in your business is super important. So whether you’re just getting started, you’ve been in business for a couple of years, or maybe you’ve potentially just transitioned from working […]

Here’s the low down on our 4 top tech tools for your biz. In the online space, we have a lot of technology and platforms out there that we can choose from.  Having all of these choices can be great, but it can also lead to analysis paralysis where we get to this position where […]

Welcome to Systems 101 where we are going to be taking a deep dive into systems. We need systems to successfully scale our biz and do it in a way that is sustainable for us. We want our businesses to scale to a point where we’re able to delegate and be able to not build […]

We all have our own story about why we started our business. I’m going to share my journey with you and how I got to where I am today.  I hope that some of this really resonates with you whether you have had a similar experience, or maybe you’re in the same spot right now. […]