Today we are talking all about using video marketing in your business with Victoria Levitan. Victoria Levitan is a video marketing coach for small business owners who are ready to scale their business with video and turn their viewers into paying customers.
Victoria Levitan is a video marketing coach for small business owners who are ready to scale their business with video and turn their viewers into paying customers. She teaches them easy-to-implement video & Youtube strategies and provides weekly content through her YouTube channel, group coaching program, and 1-on-1 intensives.
While growing her video strategist business she has been featured in Honeybook Rising Tide Society, Good Advice Podcast, The Connected Yoga Teacher Podcast, and more. Born and raised in Zurich, Switzerland, Victoria now lives with her husband in Alexandria, Virginia.
Victoria says to start with Instagram Stories because it’s something that expires and deletes eventually. Instagram Stories is a great medium for practicing talking into the camera.
She also suggests outlining a few small talking points in as little or as much detail as you want. This will help you feel less nervous and more confident speaking on camera.
Victoria says that it’s also important to warm up your voice before recording a video. Even if you just talk for a minute or two beforehand, this helps you warm up your voice and helps you to start formulating thoughts and ideas.
Victoria stresses the importance of detailed planning when it comes to batch filming in your business.
Her tips include:
To know if video marketing is a good choice for your business, Victoria says to ask yourself “do you feel like you’re enough 1:1 conversations with people in your audience?” If not, video is a great way to personally connect with people without actually being there.
In other words, if you feel like you aren’t capturing your audience or getting authentic engagement with them, try video! Victoria stresses that your audience wants to personally connect with you. And video is a great way to feel that connection and nurture relationships.
She also says that video marketing is great if you have some face-to-face with a client when you work with them. Whether it’s a sales call or weekly coaching calls, allowing your audience to see your face prior to working with you will build trust.
Victoria talks about so many different ways to repurpose content. First off, if you are just getting started with video marketing, take your top blog posts and turn them into videos! After that, you can add that video to your blog itself to boost SEO and engagement.
She also suggests taking your videos and doing a teaser trailer for social media, using them in newsletters, or making them a part of your welcome sequence funnel.
Victoria talks about the common mistakes people make and how to combat them. This includes:
Victoria’s favorite tools include:
Victoria says “I think what you say is more important than how it looks. Because I see so many people get caught up in the perfectionism. And I certainly do as well at times. And I think that’s what holds people back the most. And I think as long as you know what you’re going to say, it doesn’t matter how it looks.”
If you’re ready to start using video marketing in your business, connect with Victoria Levitan by checking out the links below!
June 15, 2022